The conference, which has been taking place since 2002, was held hybrid for the first time in 2022 with the help of talque. As Germany’s only trade fair and congress for assistants, the event has long since established itself as a must-attend event in the industry that no office professional can afford to miss.
Assistants' World 2022 Conference & Expo
54
Exhibitor
88
Registration rate
200
Remote-Participants
250
On-site participants
11000
Chat messages
Assistants’ World: Requirements
The core challenges identified were the compatibility of analog and digital, the lowering of digital barriers to participation and the networking of exhibitors and participants. Together with talque, innovative event formats were implemented to achieve these goals. The talque social wall as an icebreaker for digital communication, digital business cards for all stakeholders with easy storage of contact options, digital open exchange rounds and “running reporters” as well as a raffle as connecting elements for all participants.
01. Hybrid
Merging the online user experience with what is happening on site. Digital participants must also be actively involved.
02. Interactive
Creative interaction formats and networking opportunities for a sociable target group.
03. Strategic
Development of a hybrid strategy for events in subsequent years & pilot for similar concepts at other events.
”„The secret of a successful hybrid event is to pick up the digital audience spatially and to convey emotions through perfectly thought-out and coordinated digital components. But above all, strong technology partners who are not afraid to try out and implement new ideas."
Olga LorenzEvent Management Assistant's World
