In conversation with talque: Exclusive insights from Carla (Head of Operations)
As a pioneer in the events industry, Carla, Head of Operations at Talque, is always at the forefront of the action. We had the privilege of sitting down with Carla to discuss her passion for technology and gain insights from her forward-looking perspective.
Changemakers in the Event Industry
Carla's career path resulted from her passion for innovation and also a bit by chance. She first studied journalism and TV production and completed a bachelor's degree in journalism and communication studies and then a master's degree in applied literature. However, her career took a new direction when she spontaneously decided to train as an event manager. During training at Messe Berlin She learned from scratch to plan events And carry out.
Carla had a lot of responsibility in her career right from the start. She plunged into the world of events and organized festival Right after their training. In this role, she spent a lot of time on ticketing and event services. However, due to the corona pandemic, she had to look for new paths, which ultimately led her to Talque. After being contacted by Talque, she decided to seize the opportunity to work as a project manager and continue moving towards technology.
Management and Development at Talque
At Talque, Carla developed her leadership skills by focusing on problem solving and product development. At the beginning, Carla was the only project manager until new colleagues were gradually added. Her role continued to develop as the team grew and she was offered to lead the team. She took on the leadership role in which she guided and supported her teammates.
One of the most exciting aspects of Carla's work is product development. “I'm proud that I was able to share what Talque looks like today,” she says. The app is evolving almost daily, so there are always new challenges, she explains. “It is still the most exciting thing for me today to learn new things over and over again.”
Always up to date: the key to successful events
As an event manager, Carla has learned a lot about the key points of successful events. For Carla, it is crucial that organizers are open to new ideas. Organizers should offer new content and features instead of repeating the same thing year after year, she says. In addition, can Event apps Be a way to deliver value to event participants, she adds.
However, the transition to digital platforms poses certain hurdles, often depending on the age group. For a successful use of Event app Is it important to get people involved and reduce fears about some fairly technical functions, explains Carla. “It has a lot to do with communication to make people want to use the features and encourage people to try something new.”
Digital Transformation and the Future of Events
Carla sees new technologies as an opportunity to Event industry to move forward. The Corona Pandemic Has Turned Everything From Right to Left and Has the Event industry Forced to break new ground, she explains. “Otherwise, it would have taken a few more years until the Event Industry for the use of Event Apps Or technical options such as video calls would be as open.”
The Transition to Digital and Hybrid Events Requires a Complete Reinvention of Traditional Event formats. Formats that worked locally before cannot be transferred directly to digital, says Carla. In addition, Carla has observed a shift towards sustainability over the years. hybrids and digital events Make it possible to make events more environmentally friendly, she explains. “In the coming years, I expect the industry to open up and dare to be creative and do things differently.”
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