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MedtecLIVE & SUMMIT 2021
The MedtecLIVE & SUMMIT event is a trade fair for medical technology in conjunction with the renowned MedtecSUMMIT Congress & Partnering, which connects all players in the medical technology sector.
Kunde:
MedtecLIVE & SUMMIT
Event:
Ausrichtung:
international
Lösungen:
Initial situation
From a physical industry gathering to a digital platform
The MedtecLIVE & SUMMIT is a trade fair for medical technology combined with the MedtecSUMMIT Congress & Partnering. The goal of the format is to connect all stakeholders in the industry – from suppliers to manufacturers. As early as its first edition in 2019, the event established itself as a leading European platform with over 400 exhibitors.
In 2020 and 2021, the event was held entirely in a digital format.
For MedtecLIVE & SUMMIT 2021, four key objectives were defined:
- Enable and foster networking between participants
- Provide agenda and content in a structured way
- Present exhibitors comprehensively
- Raise awareness for digital event formats among participants
This meant that the focus was not only on replicating an event, but on actively driving the use of a digital environment by all participants.
Challenge
Digital transformation under acceptance pressure
The central challenge was the complete transformation from a planned on-site event to a fully digital format.
This brought several concrete issues:
- Participants first had to be trained in using digital tools such as streaming and video conferencing
- General skepticism towards digital event formats had to be overcome
- The value of the platform had to be clearly communicated
- The use of all features had to be explained in a simple and accessible way
Existing reservations, particularly due to negative past experiences with digital formats, further complicated the starting point.
The challenge was therefore not only technical implementation, but above all the activation and enablement of participants.
Implementation
Struktur, Enablement und Interaktion als Umsetzungskern
Comprehensive training measures were implemented to prepare:
- Preparation of webinars, tutorials and trainings for teams, decision makers, exhibitors and participants
- Development of FAQ areas both on the event website and directly in talque
- Use of the welcome speech to actively explain features and networking opportunities
For the content structure, the entire agenda was created in talque's CMS and linked to streaming and video conferencing tools. In addition, the agenda was divided into topics so that participants could filter content in a targeted manner.
A separate streaming studio, including a green screen setup, was set up to produce the content. Speakers were integrated both locally and remotely.
The exhibitors were presented via a separate menu area:
- Individual exhibitor profiles with pictures, videos and files
- Presentation of products and job advertisements
- Direct contact via video calls or making an appointment
- Linking content with company profiles and contacts
Structured matchmaking mechanisms were used for networking:
- At the beginning, participants answered questions about profile building
- The algorithm calculated suitable contacts
- 1:1 meetings could take place directly or on schedule
- In addition, personal chats, group chats and session chats were used
In addition, the Unconference module enabled participants to create their own sessions and actively contribute to content design.
The news post function was used for ongoing communication:
- Organizers were able to publish updates and information
- Participants were notified by a visual signal in the menu
- Posts could be commented
