talque Analytics: Making Sponsor ROI Visible

The problem: data sits scattered instead of consolidated

At most events, registration, agenda usage, networking activity, and exhibitor interaction run through separate systems that don't talk to each other. Anyone wanting to deliver a solid evaluation after the event has to merge that data laboriously by hand, which costs time and invites errors.

For organizers who rely on sponsorship as an important source of revenue, that's a direct business risk: without solid reports, every contract renewal becomes a question of trust rather than a decision based on data.

The talque solution: one shared data core for every metric

talque Analytics brings data from registration, the event app, networking, and exhibitor interaction together in one system, so evaluations can be produced without manual exports. The underlying idea: because this data is created in a shared core in talque anyway, it doesn't have to be pulled together from several sources first. The core idea includes:

• Central capture of all relevant interaction data during the event
• Sponsor-specific evaluations instead of aggregate totals only
• Prepared metrics that the sponsor can understand as well

An important, honest note on the current state

talque Analytics is currently being built out. The full live dashboard with automated sponsor evaluation is in development and not yet available live in all the functions described here. Anyone talking to us today gets an honest overview of what already works and what is coming in the months ahead, rather than a finished product that doesn't exist in this form yet.

Being transparent here matters to us, rather than selling a feature that doesn't yet fully meet today's expectations. Anyone discussing their requirements with us now can actively shape how the dashboard develops, instead of simply adopting a finished product later.

What this means for your team going forward

Once the metrics come together in one central place, the time-consuming manual merging of several export lists disappears. Sponsor reports should therefore be considerably faster to produce after an event, with numbers your team can pull straight from the system instead of calculating them laboriously themselves.

That takes pressure off the weeks right after the event in particular, when plenty of other follow-up tasks are already waiting. Instead of scheduling an additional, effort-heavy evaluation round, the most important numbers should in future be available in a few clicks.

Who a conversation is already worth it for today

Even with the full dashboard still under construction, a conversation is worth having now, because much of the underlying data can already be captured in talque today, for instance exhibitor interactions in the event app. The question is usually not whether the data exists, but how best to prepare it, and that question can be worked through together well before the dashboard is finished.

A conversation about talque Analytics is particularly worthwhile for organizers who:

• produce sponsor reports regularly and know what that costs them today,
• want to help shape how the dashboard develops at an early stage,
• want to explore in principle how event analytics would fit into their existing use of talque.

Organizers who don't yet run any structured sponsorship evaluation at all also benefit from an early conversation, because their own data capture can be set up now in a way that feeds into an automated evaluation as seamlessly as possible later.

Next step

Even though talque Analytics isn't fully finished, a conversation is worth having now, because the later evaluation can be shaped deliberately around your actual requirements rather than a generic standard solution.

If you want to know how talque Analytics is developing for your sponsorship reports and when which functions will become available: book a call. We'll show you honestly what is already possible today and what comes next, rather than promising more than we can currently deliver. Feel free to bring an example of your current sponsorship report along, so we can see together where talque Analytics would make the biggest difference.

Book a call now.

Next week the series continues with pillar 5, Content Distribution: why the event website is often an organizer's most neglected marketing tool.

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