So beautifully new! Redesign & +50 functions in 2021
talque? Why am I only learning about this now? And why does the platform have such an impressive appearance?
For almost two years, the event industry has undergone dramatic changes, as countless event organizers focus on adapting their business models through digitization. Though it is painful to cancel events that have been meticulously planned for months, the strategic importance of hybrid and digital tools has become even more clear.
At talque, we prioritize innovation and tech development within the event industry. Rather than aiming to replace in-person events, we aim to maximize the added value for everyone involved – regardless of whether the event is digital, hybrid or in-person. Our tools benefit all people involved with the event, including the organizers, participants, and exhibitors.
At talque, we want to help shape the future of the event industry because ultimately the question is not whether events are digital or in-person, but rather how we can combine the best of both worlds. We would like to showcase what we explore have working on in the past months and share our insights.
These features you prepare for digital and hybrid events
At talque, we realized early on that the COVID-19 pandemic would have drastic implications for the event industry and dedicated ourselves to equipping the event platform for digital and hybrid events. We have implemented countless new developments, and we would like to present three highlights:
1) Redesign:
In February 2021, just in time for the start of the BIOFACH VIVANESS 2021 eSPECIAL, we released a complete redesign of the talque platform. Since then, the web app and mobile app are better than ever and experience increasing popularity among their users. Event organizers particularly appreciate the desktop optimization and its benefits for remote participants, in addition to many other improvements in user experience design. Whether you’re using the platform on a desktop or on a smartphone, we think it’s a real eye-catcher.
2) Interactive Map / Floor Plan:
Another milestone in product development was the release of the interactive floor plan. The name says it all: the map not only serves as an on-site orientation tool, but also serves as a central hub for keeping track of the event agenda. Since any location (whether exhibitor stands, stages, meeting areas, etc.) can benefit from additional data, the map serves as a valuable a content hub for your event.
With the interactive floor plan, you can learn more about exhibitors, schedule meetings and video calls.
The floor plan also helps you plan your time more efficiently. Use this tool check whether you have time to stop by catering and grab a bite before your next meeting.
Find out whether a visit to the farthest exhibition hall is worth your time: its all possible with the floor plan!
FACHPACK and FeuerTrutz 2021 show how it’s done.
3) News- and Post Module:
Interpersonal interaction between participants, speakers, exhibitors and organizers is what makes events thrive. The news and post function, allows events to enhance interpersonal exchanges and take them to new heights. Organizers can decide whether all participants can create posts or if this function is only available to admins. Posts allow you to publish specialized news about the event or to create a social network feed. Both allow participant to join lively discussions about content, including videos, images and text posts.
ACHEMA Pulse used the news module to draw attention to highlight sessions and to give its premium exhibitors additional visibility.
Here’s what’s up next
Hybrid events provide planning security in times of uncertainty, and organizers who have a good digital plan also create a safety net for their event. Our experience hosting hundreds of digital and hybrid events demonstrates that this can help boost your business revenues and prevent losses due to event cancelations. To create more intuitive and immersive experiences, our team is continuously developing more features. In the future, there will be many exciting modules coming your way, two of which we would like to introduce at this point, which will be available within the next six months:
1) Registration Workflow Update:
In the future there will be a sophisticated permission system, allowing access and editing rights of all participants to be controlled by the organizer. This will allow to define access to specific event areas per target group or for individual participants. In addition, company representatives and speakers could access the platform early for the purpose of entering their content, while participants do not yet have access. Moreover, this allows certain content to be made accessible without registration, e.g. at visitor’s fairs or festivals, and participants only have to log in/register if they want to use an interactive function (e.g. chat).
2) Chat Overlay in Exhibitor Profiles:
In order to make it even easier for exhibitors and sponsors to have targeted exchanges with their audience, there will be the option of a direct chat with the representatives in company profiles. Company representatives can define a responsibility per visitor request, resulting in bilateral chats between the requesting participant and the responsible employee. Attendees consequently have the option of either using the company’s direct chat, which can be handled by multiple employees, or starting 1:1 chats with specific company representatives. Additionally, companies can pre-define a welcome message that is automatically displayed to participants when browsing the company profile.
In the future, you can expect updates and insights about talque here on a regular basis.
