Lead Generation (standard)
Lead generation is an important concern of everyone who deals with marketing and sales on a daily basis. Following the event, the standard lead generation provides a GDPR-compliant list by download, which provides information about which company employees have chatted with which participants and have made appointments.
Lead Generation (premium)
The premium lead generation follows the standard generation. In addition, a “Request more information” button can be added to company / content profiles, which transfers participant data directly to a GDPR-compliant lead list. Depending on requirements and agreements, targeted media content can also be actively “locked” and only “opened” by providing certain information such as contact mail.